Pure Ventures
Oakland, Californiapureventuresvc.com
Overview
California-based, early stage VC firm run by seasoned GPs and experienced operators. The fund invests in consumer sectors (CPG, e-commerce, D2C, subscription, marketplaces, etc.) as well as in deeper tech realms such as Defense, Energy, Biotech, AI, Robotics, Aerospace, and more. Pure Ventures also devised a world-class founder support program, Pilea, that helps founders improve their overall health, wellness, and leadership development.
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| HIFI Labs | Apr 2026 | Seed | Co-investor |
| Surely | May 2024 | Early Funding | Lead |
| Oats Overnight | Mar 2023 | Series A | - |
| OverNightOats | Mar 2023 | Series A | Co-investor |
| Optivolt | May 2022 | Seed | Co-investor |
Key People
Howie Diamond
Co-Founder Managing Partner
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
