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Ultra

Ultra

Private
Brooklyn, New YorkConsumer & Commercehttps://takeultra.com/

Last Round

Seed Round

Jul 16, 2026

Est. Valuation

$50M

Total Funding Raised

$27.28M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Ultra is a consumer products company that develops and sells nicotine-free, caffeine-free functional oral pouches designed to support focus, energy, and sleep.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Home & Lifestyle

Business Model

B2C

Customer Profile

Usage-Based SaaS, Subscription SaaS

AI Layer

Non-AI

Keywords

nicotine-free pouchesoral stimulantsnicotine alternativeplant-based pouchesnootropic pouchesDTCdirect-to-consumerCPGconsumer packaged goodstobacco-freepouchesenergy pouchessubscription box

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Ultra Comparables

Compare Ultra with similar companies based on industry and business-model similarity.

Ultra comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
NZE Pouches
86%
TeaZa Energy
83%
BaccOff
81%

Ultra Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Seed RoundJul 16, 2026
Series AJan 20, 2026
SeedAug 1, 2025
Series AApr 3, 2025
Token SaleJul 17, 2019
Secondary
Apr 1, 2019

Key People

Founding team and executive leadership

Ryan LEE

COO

Executive Team

Ultra Investors

Notable investors and investment history

Ultra investors
InvestorRounds
NOIA CapitalSeries A
Left Lane CapitalSeries A
Sugar CapitalSeries A, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 1, 2027

    Projects over $75M in retail revenue by 2027.

  • May 19, 2026

    Grew 33% QoQ from 9 to 12 employees.

Ultra Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Ultra Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Ultra's valuation, stock price, and market status.

Firmographic Details

HeadquartersBrooklyn, New York
Employee Range14
Year Founded2025
Last FundingJul 16, 2026

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