NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Tonal

Tonal

Private
San Francisco, CaliforniaConsumer & Commercehttps://tonal.com/

Last Round

VC Round

Apr 10, 2023

Est. Valuation

$575M

Total Funding Raised

$450M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Tonal is a fitness technology company that offers a digital platform for weight lifting, utilizing magnets and electricity to provide adjustable resistance and real-time workout tracking in a compact device.

Sector

Consumer & Commerce

Verticals

Consumer Electronics, Sports & Fitness, Subscription Commerce, D2C Brands

Business Model

B2C

Customer Profile

Hardware + Subscription, Hardware Sales

AI Layer

Application

Keywords

digital strength trainingsmart home gymelectromagnetic resistancehome fitness equipmentconnected fitnessAI fitness coachstrength training systemfitness subscriptionform correctiondigital weight machineDTC fitnesssmart home workoutperformance trackingrazor and blade

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Tonal Comparables

Compare Tonal with similar companies based on industry and business-model similarity.

Tonal comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
AMP Fitness
92%
Tempo
90%
lululemon athletica
81%

Tonal Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundApr 10, 2023
Series EMar 31, 2021
Series DSep 17, 2020
Series CApr 4, 2019
Series BJun 24, 2018
Series A
Oct 1, 2016

Key People

Founding team and executive leadership

Aly Orady

Founder CTO

Founding Team

Darren MacDonald

Chief Executive Officer

Executive Team

Todd Bartee

Chief Executive Officer

Executive Team

Hayden Tollas

CFO

Executive Team

Tonal Investors

Notable investors and investment history

Tonal investors
InvestorRounds
New Ground VenturesSeries E
Notable CapitalSeries D
WISE VenturesSeries B
M13Series E
GaingelsSeries E
TechNexus Venture CollaborativeSeries B
BoltSeries C, Seed, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 18, 2026

    Building a clinical-grade health technology platform for new applications.

  • Mar 16, 2026

    Fitness personality Tony Horton re-signed as a coach.

Tonal Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Tonal Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Tonal's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range416
Year Founded2015
Last FundingApr 10, 2023

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.