Tonal

Tonal

Private
San Francisco, CaliforniaConsumer & Commercehttps://www.tonal.com

Last Round

VC Round

4/10/2023

Est. Valuation

$575M

Total Funding Raised

$450M

Company Overview

Tonal is a fitness technology company that offers a digital platform for weight lifting, utilizing magnets and electricity to provide adjustable resistance and real-time workout tracking in a compact device.

Sector

Consumer & Commerce

Verticals

Sports & Fitness, Consumer Electronics, Subscription Commerce, D2C Brands, Health IoT

Business Model

B2C

Customer Profile

Hardware Sales, Hardware + Subscription

AI Layer

Application

Keywords

smart home gymconnected fitnessdigital weightat-home strength trainingfitness subscriptionfitness hardwareAI personal trainerelectromagnetic resistancereal-time form correctiondirect-to-consumerDTCcorporate wellnesshospitality fitnesscertified refurbished program

Historical Pricing

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Caplight Momentum Score

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Tonal Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Tonal Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
VC Round4/10/2023
Series E3/31/2021
Series D9/17/2020
Series C4/4/2019
Series B6/24/2018
Series A
10/1/2016

Key People

Founding team and executive leadership

Aly Orady

Founder CTO

Founding Team

Darren MacDonald

Chief Executive Officer

Executive Team

Hayden Tollas

CFO

Executive Team

Ron Will

Chief Financial Officer

Executive Team

Tonal Investors

Notable investors and investment history

InvestorRounds
New Ground VenturesSeries E
Shasta VenturesSeries C, Series B, Series E, VC Round, Series D, Series A
WISE VenturesSeries B
M13Series E
GaingelsSeries E
TechNexus Venture CollaborativeSeries B
BoltSeries C, Seed, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 18, 2026

    Building a clinical-grade health technology platform for new applications.

  • Mar 16, 2026

    Fitness personality Tony Horton re-signed as a coach.

Tonal Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Tonal Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Tonal's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range399
Year Founded2015
Last Funding4/10/2023

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