Traction Complete

Private

BurnabyEnterprise Softwarehttps://tractioncomplete.com/

Last Round

Debt

Apr 17, 2025

Total Funding Raised

$5M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Traction Complete is a business software company that provides a RevOps data management suite for Salesforce to help teams cleanse, connect, and orchestrate data.

Sector

Enterprise Software

Verticals

CRM, Sales Enablement, Workflow Automation, Data Governance

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

lead routingSalesforce nativeterritory managementRevOpssalesforce automationrevenue operationslead managementaccount hierarchydata hygieneSalesforce AppExchangelead-to-account matchingsales operationsdata deduplicationapplicant trackingworkflow automationsalesforce stack

Historical Pricing

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Caplight Momentum Score

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Traction Complete Comparables

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Traction Complete comparables — related companies by embedding similarity
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LeanData	92%
Lane Four	86%
LeadAngel	85%

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Traction Complete Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Debt	Apr 17, 2025
Series A	Jan 24, 2023

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Key People

Founding team and executive leadership

David Nelson

CEO

Executive Team

Traction Complete Investors

Notable investors and investment history

Traction Complete investors
Investor	Rounds
Salesforce Ventures	Series A
CIBC Innovation Banking	Debt
Pender Ventures	Series A
Thomvest Ventures	Series A

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Market signals

Structured signals derived from secondary market and firmographic data.

Apr 1, 2026
Enabling large enterprise customer, Zoom.
Apr 1, 2026
Technology built on the Salesforce platform.

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Traction Complete Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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Traction Complete Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Traction Complete's valuation, stock price, and market status.

Firmographic Details

HeadquartersBurnaby

Employee Range95

Year Founded2019

Last FundingApr 17, 2025

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