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Violet

Violet

Private
Seattle, WashingtonConsumer & Commercehttps://violet.io/

Last Round

Series A

Oct 12, 2021

Total Funding Raised

$13M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Violet is a business and productivity software company that offers a universal checkout API platform designed to allow shoppers to complete purchases on any channel and write orders directly to a merchant's back end.

Sector

Consumer & Commerce

Verticals

E-commerce, API Management, Data Integration, Social Commerce, Retail Technology

Business Model

B2B2C

Customer Profile

Marketplace Commission, Subscription SaaS, Government Contracts, Payment Processing Fee

AI Layer

Application

Keywords

headless e-commercee-commerce APIunified commerce APIPlaid for e-commerceembedded commerceheadless commercee-commerce middlewaresocial commercenative checkoutcontextual commercemulti-merchant checkoute-commerce integrationcreator economyAPI infrastructuredata synchronization

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Violet Comparables

Compare Violet with similar companies based on industry and business-model similarity.

Violet comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
r y e
76%
Rithum
66%
Bold Commerce
64%

Violet Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AOct 12, 2021
SeedJun 8, 2021

Key People

Founding team and executive leadership

Rhen Zabel

Co-Founder & CTO

Founding Team

Brandon Schulz

Co-Founder & CEO

Founding Team

Violet Investors

Notable investors and investment history

Violet investors
InvestorRounds
Red Sea VenturesSeries A, Seed
Sugar CapitalSeed, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 22, 2026

    Monthly visitors grew 39% MoM, from 5.5K to 7.7K.

  • Jul 27, 2026

    Monthly visitors increased 50% MoM, from 3.7K to 5.5K.

Violet Filings

Explore SEC and related filing metadata, where available.

Violet filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Violet's valuation, stock price, and market status.

Is Violet a public or private company?

Violet is a private company.

What is the current stock price of Violet?

Violet is a private company, so its shares have no public market price. Caplight tracks Violet's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Violet worth (valuation)?

Valuation information for Violet is not publicly available.

Can I buy Violet stock?

Violet shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Violet's last funding round?

Violet's most recent funding round was Series A on October 12, 2021.

Who are the main investors in Violet?

Key investors in Violet include Red Sea Ventures.

Will Violet IPO soon?

No public IPO plans have been announced for Violet.

How can I track Violet secondary market activity?

Caplight tracks bids, offers, and trades in Violet's shares on secondary markets.

Firmographic Details

HeadquartersSeattle, Washington
Employee Range34
Year Founded2017
Last FundingOct 12, 2021

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