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Fifteen Percent Pledge

Fifteen Percent Pledge

New York City, New York15percentpledge.org

Overview

Fifteen Percent Pledge is a non-profit organization founded in 2020 that provides grants and advocates for major retailers to dedicate 15% of their purchasing power to Black-owned businesses to promote racial and economic equity.

Year Founded

2020

Portfolio Companies

5

Investments

Fifteen Percent Pledge investments
CompanyDateStageLead
Rif CareMay 2026GrantCo-investor
Scarlet by RedDropFeb 2025GrantCo-investor
Sienna NaturalsFeb 2025GrantCo-investor
Brown Girl JaneFeb 2024GrantCo-investor
Hyper SkinFeb 2023GrantCo-investor

Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
2024
2025
2026

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FAQ

Firmographic Details

HeadquartersNew York City, New York
Year Founded2020

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