Adverity
PrivateLast Round
Series D
Aug 16, 2021
Total Funding Raised
$166.36M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Adverity is a marketing technology company that provides an integrated data platform for connecting, managing, and using marketing data at scale.
Sector
AI, Data & Cloud Infrastructure
Verticals
Data Integration, Marketing, Business Intelligence, Data Governance, Data Visualization
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS
AI Layer
Infrastructure
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Adverity Comparables
Compare Adverity with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Funnel | 87% | |
| Improvado | 86% | |
| Supermetrics | 86% | |
Adverity Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series D | Aug 16, 2021 | ||||
| Series C | Apr 20, 2020 | ||||
| Series B | Apr 18, 2019 | ||||
| Series A | Apr 20, 2018 | ||||
| Seed | Jul 7, 2017 |
Key People
Founding team and executive leadership
Adverity Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| SoftBank Investment Advisers | Series D |
| Mangrove Capital Partners | Series C, Series B, Series A |
| Austria Wirtschaftsservice | Series C |
| aws Gründerfonds | Series A, Series C, Seed, Series B |
| SoftBank Group | Series D |
| 42CAP | Series A, Series B, Seed |
| Felix Capital | Series C, Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 28, 2026
Added Adweek, LLC, a media/publishing company, as a customer.
- Apr 28, 2026
Added Alphabet Inc. as a customer.
Adverity Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Adverity's valuation, stock price, and market status.