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Funnel

Funnel

Private
StockholmAI, Data & Cloud Infrastructurehttps://funnel.io/

Last Round

Debt

Jan 28, 2026

Est. Valuation

$200M

Total Funding Raised

$206M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Funnel is a marketing technology company that offers a software-as-a-service platform for collecting, organizing, and analyzing advertising performance data to help businesses manage ad spending and forecast growth.

Sector

AI, Data & Cloud Infrastructure

Verticals

Data Integration, Marketing, Business Intelligence, Digital Advertising, Data Warehousing

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS

AI Layer

Application

Keywords

marketing data platformmarketing ETLdata integrationmarketing analyticsmarketing data pipelinemarketing attributionmarketing performance trackingdata warehouse integrationmarketing operationsmarketing data stackdata normalizationmarketing data connectorsmarketing intelligencedata-driven marketingmarketing automationmarketing techmartech

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Funnel Comps

Public and private peers based on sector, stage, and business model.

Funnel comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Funnel Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtJan 28, 2026
Series COct 12, 2021
Series BJan 17, 2020
VC RoundFeb 25, 2019
Series ASep 19, 2017
Seed
May 22, 2013

Key People

Founding team and executive leadership

Per Made

CMO & Co-founder

Founding Team

Mary Kempf

Chief Executive Officer

Executive Team

Jonas Björk

Chief Technology Officer

Executive Team

Sofia Cirverius

Deputy CTO

Executive Team

Funnel Investors

Notable investors and investment history

Funnel investors
InvestorRounds
Kreos CapitalSeries B
Hercules CapitalDebt
AP4 (The Fourth Swedish National Pension Fund)Series C
Kreos CapitalSeries B
F-Prime CapitalSeries B
Eight Roads VenturesSeries C, Series B
IndustrifondenSeries C, Series A, VC Round, Series B, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 1, 2026

    Serves over 3,000 businesses.

  • Mar 1, 2026

    Recognized on the FT 1000 list of Europe's fastest-growing companies.

Funnel Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Funnel Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Funnel's valuation, stock price, and market status.

Firmographic Details

HeadquartersStockholm
Employee Range405
Year Founded2014
Last FundingJan 28, 2026

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