Funnel
PrivateLast Round
Debt
Jan 28, 2026
Est. Valuation
$200M
Total Funding Raised
$206M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Funnel is a marketing technology company that offers a software-as-a-service platform for collecting, organizing, and analyzing advertising performance data to help businesses manage ad spending and forecast growth.
Sector
AI, Data & Cloud Infrastructure
Verticals
Data Integration, Marketing, Business Intelligence, Data Warehousing
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Funnel Comparables
Compare Funnel with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Supermetrics | 94% | |
| Adverity | 84% | |
| Improvado | 83% |
Funnel Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | Jan 28, 2026 | ||||
| Series C | Oct 12, 2021 | ||||
| Series B | Jan 17, 2020 | ||||
| VC Round | Feb 25, 2019 | ||||
| Series A | Sep 19, 2017 | ||||
Seed | May 22, 2013 |
Key People
Founding team and executive leadership
Funnel Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Kreos Capital | Series B |
| Hercules Capital | Debt |
| AP4 (The Fourth Swedish National Pension Fund) | Series C |
| Kreos Capital | Series B |
| F-Prime Capital | Series B |
| Eight Roads Ventures | Series C, Series B |
| Industrifonden | Series C, Series A, VC Round, Series B, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 14, 2026
Added Carol Lynn Events as a customer
- Jun 21, 2026
Added Happy Sighthound, an e-commerce startup, as a customer.
Funnel Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Funnel's valuation, stock price, and market status.
Is Funnel a public or private company?
Funnel is a private company.
What is the current stock price of Funnel?
Funnel is a private company, so its shares have no public market price. Caplight tracks Funnel's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Funnel worth (valuation)?
Funnel's valuation is estimated at $200.0M based on funding round data.
Can I buy Funnel stock?
Funnel shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Funnel's last funding round?
Funnel's most recent funding round was Debt on January 28, 2026.
Who are the main investors in Funnel?
Key investors in Funnel include AP4 (The Fourth Swedish National Pension Fund), F-Prime Capital, Eight Roads Ventures, Industrifonden, Oxx.
Will Funnel IPO soon?
No public IPO plans have been announced for Funnel.
How can I track Funnel secondary market activity?
Caplight tracks bids, offers, and trades in Funnel's shares on secondary markets.