Funnel

Funnel

Private
SwedenAI, Data & Cloud Infrastructurehttps://www.funnel.io

Last Round

Debt

Jan 28, 2026

Total Funding Raised

$203M

Company Overview

Funnel is a marketing technology company that offers software for collecting and organizing advertising performance data to help businesses manage ad spending and forecast growth.

Sector

AI, Data & Cloud Infrastructure

Verticals

Data Integration, Marketing, Business Intelligence, Data Visualization, Low-Code/No-Code

Business Model

B2B

Customer Profile

Subscription SaaS, Usage-Based SaaS, Freemium, Services & Consulting

AI Layer

Application

Keywords

marketing data hubmarketing ETLdata connectorsautomated data collectionmarketing data pipelinedata transformationmarketing reportingmarketing intelligencemarketing mix modelingMMMmarketing attributionno-code data integrationfull-funnel analyticsdata warehouse integrationBI tool integrationmartech integrationusage-based pricing

Historical Pricing

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Caplight Momentum Score

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Funnel Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Funnel Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
DebtJan 28, 2026
Growth EquityOct 12, 2021
Series BJan 17, 2020
VC RoundFeb 25, 2019
Series ASep 19, 2017

Key People

Founding team and executive leadership

Per Made

CMO & Co-founder

Founding Team

Mary Kempf

Chief Executive Officer

Executive Team

Jonas Björk

Chief Technology Officer

Executive Team

Sofia Cirverius

Deputy CTO

Executive Team

Funnel Investors

Notable investors and investment history

InvestorRounds
Kreos CapitalSeries B
Hercules CapitalDebt
F-Prime CapitalSeries B
Eight Roads VenturesGrowth Equity, Series B
IndustrifondenGrowth Equity, Series A, VC Round, Series B
OxxGrowth Equity, Series B, VC Round
Stena SessanGrowth Equity

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 1, 2026

    Serves over 3,000 businesses.

  • Mar 1, 2026

    Recognized on the FT 1000 list of Europe's fastest-growing companies.

Funnel Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Funnel Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Funnel's valuation, stock price, and market status.

Firmographic Details

HeadquartersSweden
Employee Range406
Year Founded2014
Last FundingJan 28, 2026

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Disclaimer All investments involve risk, including the risk of loss of principal. You should carefully consider your investment objectives, risks, transaction costs and other expenses before deciding to invest in options, swaps or other investments.This does not constitute an offer by Caplight Technologies, Inc. to sell, or a solicitation of an offer to buy, any securities and may not be used or relied upon in connection with any offer or sale of securities. An offer or solicitation can be made only through the delivery of final offering document(s) and purchase agreement(s), and will be subject to the terms and conditions and risks delivered in such documents. Any securities offered are offered through Caplight Markets LLC, member FINRA/SIPC.