Funnel
PrivateLast Round
Debt
Jan 28, 2026
Est. Valuation
$200M
Total Funding Raised
$206M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Funnel is a marketing technology company that offers a software-as-a-service platform for collecting, organizing, and analyzing advertising performance data to help businesses manage ad spending and forecast growth.
Sector
AI, Data & Cloud Infrastructure
Verticals
Data Integration, Marketing, Business Intelligence, Digital Advertising, Data Warehousing
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Funnel Comparables
Compare Funnel with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Supermetrics | 94% | |
| Adverity | 84% | |
| Improvado | 83% | |
Funnel Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | Jan 28, 2026 | ||||
| Series C | Oct 12, 2021 | ||||
| Series B | Jan 17, 2020 | ||||
| VC Round | Feb 25, 2019 | ||||
| Series A | Sep 19, 2017 | ||||
Seed | May 22, 2013 |
Key People
Founding team and executive leadership
Funnel Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Kreos Capital | Series B |
| Hercules Capital | Debt |
| AP4 (The Fourth Swedish National Pension Fund) | Series C |
| Kreos Capital | Series B |
| F-Prime Capital | Series B |
| Eight Roads Ventures | Series C, Series B |
| Industrifonden | Series C, Series A, VC Round, Series B, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 1, 2026
Scaled to over $70M in ARR.
- Apr 1, 2026
Serves over 3,000 businesses.
Funnel Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Funnel's valuation, stock price, and market status.