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Supermetrics

Supermetrics

Private
HelsinkiAI, Data & Cloud Infrastructurehttps://supermetrics.com/

Last Round

Series B

Aug 25, 2020

Est. Valuation

$280M

Total Funding Raised

$51.34M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Supermetrics is a marketing intelligence company that provides software to help marketers connect, manage, analyze, and activate their data from multiple platforms.

Sector

AI, Data & Cloud Infrastructure

Verticals

Data Integration, Marketing, Business Intelligence, Data Warehousing, Data Visualization

Business Model

B2B

Customer Profile

Subscription SaaS, Usage-Based SaaS

AI Layer

Application

Keywords

marketing data integrationdata pipelinemarketing analyticsETLmarketing intelligencecustomer data platformCDPdata connectormarketing automationdata warehousedata stackmarketing reportingdata visualizationmodern data stackmarketing ops

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Supermetrics Comparables

Compare Supermetrics with similar companies based on industry and business-model similarity.

Supermetrics comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Funnel
91%
Adverity
85%
Improvado
84%

Supermetrics Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BAug 25, 2020
Series ANov 23, 2017

Key People

Founding team and executive leadership

Duleepa Wijayawardhana

Chief Technology Officer

Executive Team

Supermetrics Investors

Notable investors and investment history

Supermetrics investors
InvestorRounds
BlueWing VenturesSeries B
Institutional Venture Partners (IVP)Series B
OpenOceanSeries B, Series A
Highland EuropeSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 6, 2026

    Team size reported to be over 400 people.

  • May 6, 2026

    Nestlé added as a new customer.

Supermetrics Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Supermetrics Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Supermetrics's valuation, stock price, and market status.

Firmographic Details

HeadquartersHelsinki
Employee Range440
Year Founded2013
Last FundingAug 25, 2020

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