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Whatnot

Whatnot

Private
Los Angeles, CaliforniaConsumer & Commercehttps://whatnot.com/

Last Round

Series F

Oct 28, 2025

Est. Valuation

$11.5B

Total Funding Raised

$974.55M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Whatnot is an e-commerce company that operates a livestream shopping platform connecting buyers and sellers through interactive video commerce for collectibles, fashion, and other consumer goods.

Sector

Consumer & Commerce

Verticals

E-commerce, Social Commerce, Live Streaming, Creator Economy, Retail Technology

Business Model

B2C

Customer Profile

Marketplace Commission, Payment Processing Fee

AI Layer

Application

Keywords

livestream shoppinglive commercelive auctionssocial commercecollectibles marketplacelive shopping appbreakerstrading card marketplacerepacke-commerce integrationShopify plugincreator economyAI-powered discoverylive video salessecondary market

Price History

Caplight MarketPrice™ estimate for Whatnot, published with a 90-day delay.

Delayed data

Caplight MarketPrice™

$462.86

per share, as of April 2026

+532.6%

2-year change

The most recent months of MarketPrice™ are available to Caplight clients.

Caplight MarketPrice™ is an estimate of private secondary market pricing, shown here on a delayed basis for illustrative purposes only. It may be incomplete, is subject to change, and may not be relied upon for any purpose or considered investment advice.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Whatnot Comparables

Compare Whatnot with similar companies based on industry and business-model similarity.

Whatnot comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Drip Shop Live
83%
Fanatics
81%
eBay Inc.
79%

Whatnot Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series FOct 28, 2025
Series EJan 8, 2025
Series DJul 21, 2022
Series CSep 16, 2021
Series BMay 25, 2021
Series A
Mar 4, 2021

Key People

Founding team and executive leadership

Logan Head

Co-Founder - CTO

Founding Team

And Rob

Chief Executive Officer

Executive Team

Grant LaFontaine

CEO Co-Founder

Founding Team

Jason Pipkin

Entrepreneur CEO

Executive Team

Whatnot Investors

Notable investors and investment history

Whatnot investors
InvestorRounds
Andreessen HorowitzSeries B, Series C, Series E, Series F, Series D, Series A
DST GlobalSeries E, Series D, Series F
Wonder VenturesSeries A, Pre Seed, Seed
AvraSeries F, Series E
Twenty Two VenturesSeed
Scribble VenturesSeries A, Seed
Sequoia CapitalSeries F

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 26, 2026

    Job posting reveals marketing budgets in the tens of millions.

  • Apr 26, 2026

    Disclosed millions of buyers and sellers on platform.

Whatnot Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Whatnot Filings

SEC and related filings with document metadata.

Appears On

Curated lists and screens where this company is featured.

Frequently Asked Questions

Common questions about Whatnot's valuation, stock price, and market status.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range1,924
Year Founded2019
Last FundingOct 28, 2025

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