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Incremental

Incremental

Private
Baltimore, MarylandEnterprise Softwarehttps://www.incremental.com/

Last Round

Series A

Jan 13, 2021

Total Funding Raised

$15.5M

Company Overview

Incremental is a retail media measurement company that provides an AI-driven platform for brands to measure the incremental impact of their advertising spend across retail media networks.

Sector

Enterprise Software

Verticals

Marketing, Business Intelligence, Retail Technology, Digital Advertising

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

causal intelligenceretail media measurementincrementality measurementmarketing mix modelingMMMmedia optimizationretail media analyticsincremental return on investmentiROImarketing attributionbudget allocationad spend optimizationincrementality testingmarketing sciencead techcommerce analytics

Historical Pricing

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Caplight Momentum Score

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Incremental Comparables

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Incremental comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
LiftLab
84%
Measured
84%
Keen Decision Systems
79%

Incremental Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AJan 13, 2021

Key People

Founding team and executive leadership

David Pollet

Chief Executive Officer

Executive Team

Incremental Investors

Notable investors and investment history

Incremental investors
InvestorRounds
Allen & Company LLCSeries A
The Emerson GroupSeries A
Construct CapitalSeries A
SignalFireSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 7, 2025

    Received the King's Award for Enterprise 2024 in the Innovation category.

Incremental Filings

SEC and related filings with document metadata.

Data table
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Incremental Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Incremental's valuation, stock price, and market status.

Firmographic Details

HeadquartersBaltimore, Maryland
Employee Range43
Year Founded2019
Last FundingJan 13, 2021

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