Juul Labs
PrivateLast Round
Equity Financing
Nov 9, 2023
Est. Valuation
$38B
Total Funding Raised
$14.47B
Company Overview
Juul Labs is a consumer electronics company that develops and markets electronic nicotine delivery systems as an alternative to combustible cigarettes.
Sector
Consumer & Commerce
Verticals
Consumer Electronics, D2C Brands, Subscription Commerce
Business Model
B2C
Customer Profile
Hardware + Subscription, Hardware Sales
AI Layer
Application
Keywords
Price History
Caplight MarketPrice™ estimate for Juul Labs, published with a 90-day delay.
Caplight MarketPrice™
$6.51
per share, as of April 2026
-97.8%
2-year change
Caplight MarketPrice™ is an estimate of private secondary market pricing, shown here on a delayed basis for illustrative purposes only. It may be incomplete, is subject to change, and may not be relied upon for any purpose or considered investment advice.
Juul Labs Comparables
Compare Juul Labs with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Altria Group | 81% | |
| RLX Technology Inc. | 79% | |
| Imperial Brands PLC | 79% | |
Juul Labs Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Equity Financing | Nov 9, 2023 | ||||
| Recap | Nov 10, 2022 | ||||
| Convertible Debt | Feb 7, 2020 | ||||
| Convertible Debt | Aug 16, 2019 | ||||
| Private Equity | Dec 20, 2018 | ||||
VC Round | Jul 10, 2018 |
Key People
Founding team and executive leadership
Juul Labs Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Bracket Capital | VC Round |
| Poseidon Asset Management | Convertible Debt |
| Sivia Capital Partners | Series C |
| M13 | Convertible Debt |
| Fidelity Investments | VC Round, Series C |
| Sand Hill Angels | VC Round, Series C |
| Tiger Global Management | VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 3, 2026
$462 million settlement resolves lawsuits over marketing practices.
- Mar 16, 2026
Facing scrutiny over marketing practices contributing to teen vaping.
Juul Labs Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Appears On
Curated lists and screens where this company is featured.
Frequently Asked Questions
Common questions about Juul Labs's valuation, stock price, and market status.